Buku Lotsogolera la Oyamba Kwambiri la Google Analytics

Ngati simukudziwa kuti Google Analytics ndi chiyani, simunayike patsamba lanu, kapena mwayika koma simunayang'ane deta yanu, ndiye kuti positi iyi ndi yanu. Ngakhale kuti n'zovuta kwa ambiri kukhulupirira, pali mawebusayiti omwe sakugwiritsa ntchito Google Analytics (kapena kusanthula kulikonse, mwanjira imeneyo) kuyeza kuchuluka kwa anthu omwe akubwera. Mu positi iyi, tiwona Google Analytics kuchokera pamalingaliro a oyamba kumene. Chifukwa chake mukufunikira, momwe mungaipezere, momwe mungagwiritsire ntchito, ndi njira zothetsera mavuto wamba.

Chifukwa chake mwini webusaiti aliyense amafunikira Google Analytics

Kodi muli ndi blog? Kodi muli ndi tsamba lawebusayiti losasinthika? Ngati yankho ndi inde, kaya ndi laumwini kapena la bizinesi, ndiye kuti mukufunika Google Analytics. Nazi mafunso ochepa chabe okhudza tsamba lanu lawebusayiti omwe mungayankhe pogwiritsa ntchito Google Analytics.

• Ndi anthu angati omwe amayendera tsamba langa?
• Kodi alendo anga amakhala kuti?
• Kodi ndikufunika tsamba lawebusayiti losavuta kugwiritsa ntchito pafoni?
• Ndi mawebusayiti ati omwe amatumiza anthu ambiri patsamba langa?
• Ndi njira ziti zotsatsira malonda zomwe zimachititsa kuti anthu ambiri abwere patsamba langa?
• Ndi masamba ati omwe ali patsamba langa omwe ndi otchuka kwambiri?
• Kodi ndasintha alendo angati kukhala makasitomala kapena makasitomala?
• Kodi alendo anga otembenuka mtima anachokera kuti ndipo analowa kuti patsamba langa lawebusayiti?
• Kodi ndingatani kuti tsamba langa liziyenda mofulumira?
• Ndi zinthu ziti zomwe alendo anga amakonda kwambiri pa blog?

Pali mafunso ambiri owonjezera omwe Google Analytics ingayankhe, koma awa ndi omwe ndi ofunikira kwambiri kwa eni mawebusayiti ambiri. Tsopano tiyeni tiwone momwe mungapezere Google Analytics patsamba lanu.

Momwe mungayikitsire Google Analytics

Choyamba, muyenera akaunti ya Google Analytics. Ngati muli ndi akaunti yoyamba ya Google yomwe mumagwiritsa ntchito pa ntchito zina monga Gmail, Google Drive, Google Calendar, Google+, kapena YouTube, ndiye kuti muyenera kukhazikitsa Google Analytics yanu pogwiritsa ntchito akaunti ya Google imeneyo. Kapena muyenera kupanga yatsopano.

Iyi iyenera kukhala akaunti ya Google yomwe mukufuna kusunga kwamuyaya ndipo ndi yanu yokha yomwe muli ndi mwayi woigwiritsa ntchito. Nthawi zonse mutha kupatsa anthu ena mwayi wopeza Google Analytics yanu, koma simukufuna kuti wina azilamulira akauntiyo mokwanira.

Langizo lalikulu: musalole aliyense (wopanga mawebusayiti anu, wopanga mawebusayiti, woyang'anira mawebusayiti, munthu wa SEO, ndi zina zotero) kupanga akaunti ya Google Analytics ya tsamba lanu pansi pa akaunti yawo ya Google kuti athe "kuisamalira" inu. Ngati inu ndi munthuyu mutasiyana, adzatenga deta yanu ya Google Analytics, ndipo muyenera kuyambanso.

Konzani akaunti yanu ndi katundu wanu

Mukangoyamba kugwiritsa ntchito akaunti ya Google, mutha kupita ku Google Analytics ndikudina batani la Lowani mu Google Analytics. Kenako mudzalandira njira zitatu zomwe muyenera kutsatira kuti mukhazikitse Google Analytics.

Mukadina batani la Lowani, mudzalemba zambiri za tsamba lanu.

Google Analytics imapereka maudindo kuti mukonze akaunti yanu. Mutha kukhala ndi maakaunti a Google Analytics okwana 100 pansi pa akaunti imodzi ya Google. Mutha kukhala ndi malo ofikira 50 a webusaiti pansi pa akaunti imodzi ya Google Analytics. Mutha kukhala ndi mawonedwe okwana 25 pansi pa malo ofikira webusayiti imodzi.

Nazi zochitika zingapo.

• CHIGAWO 1: Ngati muli ndi tsamba limodzi lawebusayiti, mumangofunika akaunti imodzi ya Google Analytics yokhala ndi tsamba limodzi lawebusayiti.
• CHITSANZO CHACHIWIRI: Ngati muli ndi mawebusayiti awiri, monga limodzi la bizinesi yanu ndi lina loti mugwiritse ntchito nokha, mungafune kupanga maakaunti awiri, dzina limodzi loti “123Business” ndi limodzi loti “Personal”. Kenako mudzakhazikitsa tsamba lanu la bizinesi pansi pa akaunti ya 123Business ndi tsamba lanu lawebusayiti pansi pa akaunti yanu yaumwini.
• CHIGAWO CHACHITATU: Ngati muli ndi mabizinesi angapo, koma osakwana 50, ndipo iliyonse ili ndi tsamba limodzi, mungafune kuwayika onse pansi pa akaunti ya Bizinesi. Kenako khalani ndi akaunti yanuyanu ya mawebusayiti anuyanu.
• CHITSANZO CHACHINAYI: Ngati muli ndi mabizinesi angapo ndipo iliyonse ili ndi mawebusayiti ambirimbiri, omwe ali ndi mawebusayiti opitilira 50, mungafune kuyika bizinesi iliyonse pansi pa akaunti yakeyake, monga akaunti ya 123Business, akaunti ya 124Business, ndi zina zotero.

Palibe njira zolondola kapena zolakwika zokhazikitsira akaunti yanu ya Google Analytics—ndi nkhani ya momwe mukufunira kukhazikitsira mawebusayiti anu. Nthawi zonse mutha kusintha maakaunti anu kapena malo anu mtsogolo. Dziwani kuti simungathe kusuntha malo (webusayiti) kuchokera ku akaunti imodzi ya Google Analytics kupita ku ina—muyenera kukhazikitsa malo atsopano pansi pa akaunti yatsopanoyo ndikutaya zambiri zakale zomwe mudasonkhanitsa kuchokera ku malo oyamba.

Kuti mupeze chitsogozo cha oyamba kumene, tikuganiza kuti muli ndi tsamba limodzi lawebusayiti ndipo mukufuna kuwona kamodzi kokha (kokha, mawonekedwe onse a data. Kukhazikitsa kungawoneke chonchi.

Pansi pa izi, mudzakhala ndi mwayi wokonza komwe deta yanu ya Google Analytics ingagawidwe.

Ikani khodi yanu yotsatirira

Mukamaliza, mudzadina batani la Pezani Chizindikiro Chotsatira. Mudzalandira uthenga wokhudza malamulo ndi zikhalidwe za Google Analytics, zomwe muyenera kuvomereza. Kenako mudzalandira khodi yanu ya Google Analytics.

Izi ziyenera kuyikidwa patsamba lililonse patsamba lanu. Kukhazikitsa kudzadalira mtundu wa tsamba lanu. Mwachitsanzo, ndili ndi tsamba la WordPress pa domain yanga pogwiritsa ntchito Genesis Framework. Dongosolo ili lili ndi malo enieni owonjezera zolemba zamutu ndi zapansi patsamba langa.

Kapenanso, ngati muli ndi WordPress pa domain yanu, mutha kugwiritsa ntchito pulogalamu yowonjezera ya Google Analytics by Yoast kuti muyike code yanu mosavuta mosasamala kanthu za mutu kapena chimango chomwe mukugwiritsa ntchito.

Ngati muli ndi tsamba lawebusayiti lomangidwa ndi mafayilo a HTML, mudzawonjezera khodi yotsatirira musanagwiritse ntchito Ikani chizindikiro patsamba lililonse la tsamba lanu. Mutha kuchita izi pogwiritsa ntchito pulogalamu yokonza zolemba (monga TextEdit ya Mac kapena Notepad ya Windows) kenako ndikukweza fayiloyo ku web host yanu pogwiritsa ntchito pulogalamu ya FTP (monga FileZilla).

Ngati muli ndi sitolo ya e-commerce ya Shopify, mudzapita ku makonda anu a Online Store ndikuyika khodi yanu yotsatirira komwe kwatchulidwa.

Ngati muli ndi blog pa Tumblr, mudzapita ku blog yanu, dinani batani la Sinthani Mutu pamwamba kumanja kwa blog yanu, kenako lembani ID ya Google Analytics muzokonda zanu.

Monga mukuonera, kuyika kwa Google Analytics kumasiyana malinga ndi nsanja yomwe mumagwiritsa ntchito (dongosolo loyang'anira zomwe zili, wopanga mawebusayiti, mapulogalamu a e-commerce, ndi zina zotero), mutu womwe mumagwiritsa ntchito, ndi mapulagini omwe mumagwiritsa ntchito. Muyenera kupeza malangizo osavuta oyika Google Analytics patsamba lililonse pofufuza pa intaneti nsanja yanu + momwe mungayikitsire Google Analytics.

Khazikitsani zolinga

Mukayika khodi yanu yotsatirira patsamba lanu, mudzafunika kukonza malo ang'onoang'ono (koma othandiza kwambiri) mu mbiri ya tsamba lanu pa Google Analytics. Iyi ndi malo anu okonzera Zolinga. Mutha kupeza izi podina ulalo wa Admin pamwamba pa Google Analytics yanu kenako ndikudina pa Zolinga pansi pa gawo la View la tsamba lanu.

Zolinga zidzauza Google Analytics ngati chinthu chofunika chachitika patsamba lanu. Mwachitsanzo, ngati muli ndi tsamba lawebusayiti lomwe mumapanga ma lead kudzera mu fomu yolumikizirana, mudzafuna kupeza (kapena kupanga) tsamba loyamika lomwe alendo amathera akangopereka zambiri zawo zolumikizirana. Kapena, ngati muli ndi tsamba lawebusayiti lomwe mumagulitsa zinthu, mudzafuna kupeza (kapena kupanga) tsamba lomaliza loyamika kapena lotsimikizira kuti alendo afikirepo akamaliza kugula.