Umhlahlandlela Wabaqalayo Ophelele ku-Google Analytics

Uma ungazi ukuthi i-Google Analytics iyini, ungayifakile kuwebhusayithi yakho, noma uyifakile kodwa ungalokothi ubheke idatha yakho, khona-ke lokhu okuthunyelwe kungokwakho. Nakuba kunzima kwabaningi ukukukholwa, kusekhona amawebhusayithi angasebenzisi i-Google Analytics (noma noma yikuphi ukuhlaziya, ngaleyo ndaba) ukukala ithrafikhi yawo. Kulesi sihloko, sizobheka i-Google Analytics ngokombono wabaqalayo ngokuphelele. Kungani uyidinga, ukuthi ungayithola kanjani, ukuthi uyisebenzisa kanjani, kanye nezindlela zokuxazulula izinkinga ezivamile.

Kungani wonke umnikazi wewebhusayithi edinga i-Google Analytics

Unayo ibhulogi? Unayo iwebhusayithi engashintshi? Uma impendulo inguyebo, kungakhathaliseki ukuthi isetshenziselwa wena noma ibhizinisi, khona-ke udinga i-Google Analytics. Nazi ezimbalwa nje zemibuzo eminingi mayelana newebhusayithi yakho ongayiphendula usebenzisa i-Google Analytics.

• Bangaki abantu abavakashela iwebhusayithi yami?
• Zihlala kuphi izivakashi zami?
• Ingabe ngidinga iwebhusayithi esebenziseka kalula kumaselula?
• Yimaphi amawebhusayithi athumela ithrafikhi kuwebhusayithi yami?
• Yimaphi amasu okumaketha aholela abantu abaningi kwiwebhusayithi yami?
• Yimaphi amakhasi kuwebhusayithi yami athandwa kakhulu?
• Zingaki izivakashi engiziguqule zaba amakhasimende noma ama-lead?
• Izivakashi zami eziguqulayo zivelaphi futhi zangena kuphi kuwebhusayithi yami?
• Ngingayithuthukisa kanjani isivinini sewebhusayithi yami?
• Yikuphi okuqukethwe kwebhulogi okuthandwa kakhulu yizivakashi zami?

Kunemibuzo eminingi eyengeziwe i-Google Analytics engayiphendula, kodwa lena yileyo ebaluleke kakhulu kubanikazi abaningi bewebhusayithi. Manje ake sibheke ukuthi ungayithola kanjani i-Google Analytics kuwebhusayithi yakho.

Indlela yokufaka i-Google Analytics

Okokuqala, udinga i-akhawunti ye-Google Analytics. Uma une-akhawunti eyinhloko ye-Google oyisebenzisela ezinye izinsizakalo ezifana ne-Gmail, i-Google Drayivu, i-Google Calendar, i-Google+, noma i-YouTube, kufanele usethe i-Google Analytics yakho usebenzisa leyo akhawunti ye-Google. Noma kuzodingeka udale entsha.

Lena kufanele kube yi-akhawunti ye-Google ohlela ukuyigcina unomphela futhi wena wedwa onokufinyelela kuyo. Unganikeza abanye abantu ukufinyelela ku-Google Analytics yakho esikhathini esizayo, kodwa awufuni ukuthi omunye umuntu abe nokulawula okugcwele kuyo.

Icebiso elikhulu: ungavumeli noma ubani wakho (umklami wakho wewebhu, unjiniyela wewebhu, umphathi wewebhu, umuntu we-SEO, njll.) adale i-akhawunti yewebhusayithi yakho ye-Google Analytics ngaphansi kwe-akhawunti yakhe ye-Google ukuze akwazi "ukuyiphatha" wena. Uma wena nalo muntu nihlukana, bazohamba nedatha yakho ye-Google Analytics, futhi kuzodingeka niqale phansi.

Setha i-akhawunti yakho kanye nempahla

Uma usune-akhawunti ye-Google, ungaya ku-Google Analytics bese uchofoza inkinobho ethi Ngena ngemvume ku-Google Analytics. Uzobe usuyamukelwa ngezinyathelo ezintathu okumele uzithathe ukuze usethe i-Google Analytics.

Ngemva kokuchofoza inkinobho ethi Bhalisa, uzogcwalisa ulwazi lwewebhusayithi yakho.

I-Google Analytics inikeza amazinga okuhlela i-akhawunti yakho. Ungaba nama-akhawunti e-Google Analytics afinyelela ku-100 ngaphansi kwe-akhawunti eyodwa ye-Google. Ungaba nezakhiwo zewebhusayithi ezifika ku-50 ngaphansi kwe-akhawunti eyodwa ye-Google Analytics. Ungaba nokubukwa okufika ku-25 ngaphansi kwesakhiwo sewebhusayithi esisodwa.

Nazi izimo ezimbalwa.

• ISIMO 1: Uma unewebhusayithi eyodwa, udinga i-akhawunti eyodwa ye-Google Analytics enempahla yewebhusayithi eyodwa.
• ISIMO 2: Uma unezingosi ezimbili, njengenye yebhizinisi lakho nenye yokusetshenziswa kwakho, ungase ufune ukudala ama-akhawunti amabili, uqambe elinye ngokuthi “i-123Business” kanye nelinye elithi “Personal”. Ngemuva kwalokho uzosetha iwebhusayithi yebhizinisi lakho ngaphansi kwe-akhawunti ye-123Business kanye newebhusayithi yakho siqu ngaphansi kwe-akhawunti yakho Yomuntu Siqu.
• ISIMO 3: Uma unezinkampani eziningana, kodwa zingaphansi kuka-50, futhi ngayinye yazo inewebhusayithi eyodwa, ungase ufune ukuzibeka zonke ngaphansi kwe-akhawunti yebhizinisi. Bese uba ne-akhawunti yomuntu siqu yamawebhusayithi akho.
• ISIMO 4: Uma unezinkampani eziningana futhi ngayinye inamawebhusayithi amaningi, okungamawebhusayithi angaphezu kwama-50, ungase ufune ukufaka ibhizinisi ngalinye ngaphansi kwe-akhawunti yalo, njenge-akhawunti ye-123Business, i-akhawunti ye-124Business, njalo njalo.

Azikho izindlela ezilungile noma ezingalungile zokusetha i-akhawunti yakho ye-Google Analytics—kumane nje kuyindaba yokuthi ufuna ukuhlela kanjani amasayithi akho. Ungahlala uqamba kabusha ama-akhawunti akho noma izakhiwo zakho ngokuhamba kwesikhathi. Qaphela ukuthi awukwazi ukuhambisa impahla (iwebhusayithi) kusuka ku-akhawunti eyodwa ye-Google Analytics uye kwenye—kuzodingeka usethe impahla entsha ngaphansi kwe-akhawunti entsha bese ulahlekelwa idatha yomlando oyiqoqile kumpahla yokuqala.

Ukuze uthole umhlahlandlela wabaqalayo ophelele, sizocabanga ukuthi unewebhusayithi eyodwa futhi udinga ukubuka okukodwa kuphela (okuzenzakalelayo, ukubuka kwedatha yonke. Ukusetha kuzobukeka kanje.

Ngaphansi kwalokhu, uzoba nenketho yokulungiselela lapho idatha yakho ye-Google Analytics ingabiwa khona.

Faka ikhodi yakho yokulandelela

Uma usuqedile, uzochofoza inkinobho ethi Thola i-ID Yokulandelela. Uzothola i-popup yemigomo nemibandela ye-Google Analytics, okumele uyivume. Ngemuva kwalokho uzothola ikhodi yakho ye-Google Analytics.

Lokhu kumele kufakwe kuwo wonke amakhasi kuwebhusayithi yakho. Ukufakwa kuzoncika kuhlobo luni lwewebhusayithi onayo. Isibonelo, nginewebhusayithi ye-WordPress kusizinda sami sisebenzisa i-Genesis Framework. Lolu hlaka lunendawo ethile yokwengeza izikripthi zekhanda nezinyawo kuwebhusayithi yami.

Ngaphandle kwalokho, uma une-WordPress esizindeni sakho, ungasebenzisa i-plugin ye-Google Analytics by Yoast ukufaka ikhodi yakho kalula kungakhathaliseki ukuthi usebenzisa yiphi itimu noma uhlaka.

Uma unewebhusayithi eyakhiwe ngamafayela e-HTML, uzofaka ikhodi yokulandelela ngaphambi kwe- ithegi ekhasini ngalinye lakho. Ungakwenza lokhu ngokusebenzisa uhlelo lomhleli wombhalo (njenge-TextEdit ye-Mac noma i-Notepad ye-Windows) bese ulayisha ifayela kumphathi wakho wewebhu usebenzisa uhlelo lwe-FTP (njenge-FileZilla).

Uma unesitolo se-e-commerce se-Shopify, uzoya kuzilungiselelo zakho zeSitolo Esiku-inthanethi bese unamathisela ikhodi yakho yokulandelela lapho kuchazwe khona.

Uma unebhulogi ku-Tumblr, uzoya kubhulogi yakho, uchofoze inkinobho ethi Hlela Itimu phezulu kwesokudla sebhulogi yakho, bese ufaka i-ID ye-Google Analytics kuzilungiselelo zakho.

Njengoba ubona, ukufakwa kwe-Google Analytics kuyahlukahluka kuye ngeplatifomu oyisebenzisayo (uhlelo lokuphatha okuqukethwe, umakhi wewebhusayithi, isofthiwe ye-e-commerce, njll.), itimu oyisebenzisayo, kanye nama-plugin owasebenzisayo. Kufanele ukwazi ukuthola imiyalelo elula yokufaka i-Google Analytics kunoma iyiphi iwebhusayithi ngokwenza usesho lwewebhu lweplatifomu yakho kanye nendlela yokufaka i-Google Analytics.

Setha imigomo

Ngemva kokufaka ikhodi yakho yokulandelela kuwebhusayithi yakho, uzodinga ukumisa isethingi encane (kodwa ewusizo kakhulu) kuphrofayela yewebhusayithi yakho ku-Google Analytics. Lesi yisethingi sakho seMigomo. Ungasithola ngokuchofoza kusixhumanisi sokuphatha phezulu kwe-Google Analytics yakho bese uchofoza ku-Migomo ngaphansi kwekholomu ethi Buka iwebhusayithi yakho.

Imigomo izotshela i-Google Analytics uma kukhona okubalulekile okwenzekile kuwebhusayithi yakho. Isibonelo, uma unewebhusayithi lapho udala khona ama-lead ngefomu lokuxhumana, uzofuna ukuthola (noma ukudala) ikhasi lokubonga elizophela lapho izivakashi sezithumele imininingwane yazo yokuxhumana. Noma, uma unewebhusayithi lapho uthengisa khona imikhiqizo, uzofuna ukuthola (noma ukudala) ikhasi lokugcina lokubonga noma lokuqinisekisa ukuze izivakashi zifike kulo uma seziqedile ukuthenga.