Ubuyobozi bw'ibanze bw'abatangira kuri Google Analytics

Niba utazi icyo Google Analytics ari cyo, utarayishyize ku rubuga rwawe, cyangwa se wayishyizeho ariko nturebe amakuru yawe, iyi nyandiko ni iyawe. Nubwo bigoye kuri benshi kwemera, hari imbuga za interineti zidakoresha Google Analytics (cyangwa isesengura iryo ari ryo ryose, muri icyo gihe) kugira ngo zipime urujya n'uruza rw'abantu. Muri iyi nyandiko, tugiye kureba Google Analytics uhereye ku bitekerezo by'abatangira. Impamvu uyikeneye, uko wayibona, uko wayikoresha, n'uburyo bwo gukemura ibibazo bikunze kugaragara.

Impamvu buri wese ufite urubuga akeneye Google Analytics

Ese ufite blog? Ese ufite urubuga rudahinduka? Niba igisubizo ari yego, byaba ari ibyo gukoreshwa ku giti cyawe cyangwa mu bucuruzi, icyo gihe ukeneye Google Analytics. Dore bimwe mu bibazo byinshi ku rubuga rwawe ushobora gusubiza ukoresheje Google Analytics.

• Ni abantu bangahe basura urubuga rwanjye?
• Abashyitsi banjye baba he?
• Ese nkeneye urubuga rworoshye gukoresha kuri telefoni zigendanwa?
• Ni izihe mbuga za interineti zohereza abantu benshi ku rubuga rwanjye?
• Ni ubuhe buryo bwo kwamamaza butuma abantu benshi basura urubuga rwanjye?
• Ni izihe paji ku rubuga rwanjye zikunzwe cyane?
• Ni abashyitsi bangahe nahinduye abashyitsi cyangwa abakiriya?
• Abashyitsi banjye bahindukiriye Imana baturutse he kandi bagiye ku rubuga rwanjye?
• Ni gute nakongera umuvuduko w'urubuga rwanjye?
• Ni ibihe bintu abashyitsi banjye bakunda cyane kuri blog?

Hari ibindi bibazo byinshi cyane Google Analytics ishobora gusubiza, ariko ibi nibyo by'ingenzi cyane ku banyabikoresho benshi ba imbuga za internet. Noneho reka turebe uburyo ushobora kubona Google Analytics ku rubuga rwawe.

Uburyo bwo gushyiramo Google Analytics

Ubwa mbere, ukeneye konti ya Google Analytics. Niba ufite konti ya mbere ya Google ukoresha mu zindi serivisi nka Gmail, Google Drive, Google Calendar, Google+, cyangwa YouTube, ugomba gushyiraho Google Analytics yawe ukoresheje iyo konti ya Google. Cyangwa uzakenera gukora indi nshya.

Iyi ikwiye kuba konti ya Google uteganya kugumana iteka ryose kandi ni wowe wenyine ushobora kuyikoresha. Ushobora guha abandi bantu uburenganzira bwo gukoresha Google Analytics yawe, ariko ntushaka ko undi muntu ayigenzura byuzuye.

Inama ikomeye: ntukemerere umuntu uwo ari we wese (uwakoze imbuga za interineti, uwakoze imbuga za interineti, uwashinze urubuga, umuntu wa SEO, n'abandi) gukora konti ya Google Analytics y'urubuga rwawe munsi ya konti ye ya Google kugira ngo abashe "kuyicunga" ku bwawe. Niba wowe n'uyu muntu mutandukanye, bazajyana amakuru yawe ya Google Analytics, kandi uzagomba gutangira bundi bushya.

Shyiraho konti yawe n'umutungo wawe

Umaze kugira konti ya Google, ushobora kujya kuri Google Analytics ukande kuri buto ya "Sign into Google Analytics". Hanyuma uzakirwa n'intambwe eshatu ugomba gutera kugira ngo ushyireho Google Analytics.

Umaze gukanda kuri buto yo kwiyandikisha, uzuzuza amakuru y'urubuga rwawe.

Google Analytics itanga inzego zo gutunganya konti yawe. Ushobora kugira konti zigera ku 100 za Google Analytics munsi ya konti imwe ya Google. Ushobora kugira imitungo zigera kuri 50 y'urubuga munsi ya konti imwe ya Google Analytics. Ushobora kugira imitungo zigera kuri 25 y'urubuga munsi ya konti imwe.

Dore bimwe mu bintu bishobora kubaho.

• INGANO YA 1: Niba ufite urubuga rumwe, ukeneye konti imwe ya Google Analytics ifite urubuga rumwe gusa.
• INGANO YA 2: Niba ufite imbuga ebyiri, nk'imwe igenewe ubucuruzi bwawe n'indi igenewe ikoreshwa ryawe bwite, ushobora gushaka gukora konti ebyiri, imwe ukayita "123Business" n'indi "Personal". Hanyuma uzashyiraho urubuga rwawe rw'ubucuruzi munsi ya konti ya 123Business n'urubuga rwawe bwite munsi ya konti yawe bwite.
• INGANO YA 3: Niba ufite ibigo byinshi by’ubucuruzi, ariko biri munsi ya 50, kandi buri kimwe muri byo gifite urubuga rumwe, ushobora kubishyira byose munsi ya konti y’ubucuruzi. Hanyuma gira konti yawe bwite ku mbuga zawe bwite.
• ICYICIRO CYA 4: Niba ufite ubucuruzi bwinshi kandi buri kimwe muri byo gifite imbuga nyinshi, ku mbuga zirenga 50 zose hamwe, ushobora gushyira buri bucuruzi munsi ya konti yabwo, nka konti ya 123Business, konti ya 124Business, n'ibindi.

Nta buryo bwiza cyangwa bubi bwo gushyiraho konti yawe ya Google Analytics—ni ikibazo gusa cy’uburyo ushaka gutunganya imbuga zawe. Ushobora guhindura konti zawe cyangwa imitungo yawe uko byagenda kose. Menya ko udashobora kwimura imitungo (urubuga) ukava kuri konti imwe ya Google Analytics ujya ku yindi—wagombaga gushyiraho imitungo mishya munsi ya konti nshya hanyuma ugatakaza amakuru y’amateka wakusanyije mu mitungo ya mbere.

Ku buyobozi bw'abatangira, tugiye gutekereza ko ufite urubuga rumwe kandi ukeneye kureba rumwe gusa (uburyo busanzwe bwo kureba amakuru yose. Uburyo bwo gushyiraho ibintu bumeze gutya.

Munsi y'ibi, uzaba ufite amahitamo yo gushyiraho aho amakuru yawe ya Google Analytics ashobora gusangirwa.

Shyiramo kode yawe yo gukurikirana

Umaze kurangiza, uzakanda kuri buto ya Get Tracking ID. Uzabona agasanduku k'amabwiriza n'amabwiriza ya Google Analytics, ugomba kwemera. Hanyuma uzabona kode yawe ya Google Analytics.

Ibi bigomba gushyirwa kuri buri rupapuro ku rubuga rwawe. Gushyiramo bizaterwa n'ubwoko bw'urubuga ufite. Urugero, mfite urubuga rwa WordPress kuri domain yanjye nkoresheje Genesis Framework. Iyi framework ifite agace runaka ko kongeramo inyandiko z'umutwe n'inyuma ku rubuga rwanjye.

Ubundi buryo, niba ufite WordPress kuri domaine yawe bwite, ushobora gukoresha plugin ya Google Analytics by Yoast kugira ngo ushyiremo kode yawe byoroshye uko byaba bimeze kose, uko waba ukoresha nsanganyamatsiko cyangwa framework.

Niba ufite urubuga rwubatswe na dosiye za HTML, uzongeraho kode yo gukurikirana mbere yuko tag kuri buri paji yawe. Ushobora kubikora ukoresheje porogaramu yo guhindura inyandiko (nka TextEdit kuri Mac cyangwa Notepad kuri Windows) hanyuma ugashyira dosiye kuri web host yawe ukoresheje porogaramu ya FTP (nka FileZilla).

Niba ufite iduka rya Shopify ricuruza kuri interineti, uzajya muri porogaramu zawe zo kuri interineti hanyuma ushyiremo kode yawe yo gukurikirana aho yagenwe.

Niba ufite blog kuri Tumblr, uzajya kuri blog yawe, ukande kuri buto ya Hindura Insanganyamatsiko iri hejuru iburyo bwa blog yawe, hanyuma ushyiremo gusa Google Analytics ID mu igenamiterere ryawe.

Nkuko mubibona, uburyo bwo gushyiraho Google Analytics buratandukanye bitewe n'urubuga ukoresha (sisitemu yo gucunga ibikubiye mu bubiko, wubaka imbuga za interineti, porogaramu z'ubucuruzi bwa elegitoroniki, nibindi), insanganyamatsiko ukoresha, na porogaramu zikoresha. Ugomba kuba ushobora kubona amabwiriza yoroshye yo gushyira Google Analytics ku rubuga urwo arirwo rwose ushakisha kuri interineti urubuga rwawe hamwe n'uburyo bwo gushyiraho Google Analytics.

Shyiraho intego

Nyuma yo gushyira kode yawe yo gukurikirana ku rubuga rwawe, uzakenera gushyiraho imiterere mito (ariko ifite akamaro cyane) muri porofayili y'urubuga rwawe kuri Google Analytics. Iyi ni imiterere y'intego zawe. Ushobora kuyibona ukanze ku murongo wa Admin uri hejuru ya Google Analytics yawe hanyuma ukande kuri Goals munsi y'inkingi ya View y'urubuga rwawe.

Intego zizabwira Google Analytics igihe hari ikintu cy'ingenzi cyabaye ku rubuga rwawe. Urugero, niba ufite urubuga aho ukorera abantu benshi binyuze mu ifishi yo guhamagara, uzakenera gushaka (cyangwa gukora) urupapuro rwo gushimira abashyitsi barangiza bamaze gutanga amakuru yabo yo kubahamagara. Cyangwa, niba ufite urubuga aho ugurisha ibicuruzwa, uzakenera gushaka (cyangwa gukora) urupapuro rwo gushimira rwa nyuma cyangwa rwo kwemeza abashyitsi kugira ngo bagereho bamaze kugura.